This is One of My Favourite F Words

One of my all time favourite F Words is Feminist. I’ve always been a feminist. When I’m asked the inevitable “what do you do” and I recount what I do, the second question has sometimes been why? My short response is that I do what I do because I’m a feminist and a woman.

The longer response is based on a lifetime of learning from both my own experiences and those of others.

Owning Feminism

I enjoy continuous learning and my personal and professional growth is a priority for me. I have experienced lots of learning growth as I’ve established two businesses, built a social media brand, built a powerful womens network and stepped up to visibly and vocally own the term feminist.

Perhaps some of you reading this who know me well have just choked, as you may have seen me as an avowed feminist from the word go. I don’t disagree.

An Ordinary Woman

I am a feminist from the core and always have been.

However I am an ordinary woman who like many other women, has sometimes carefully chosen when and where to claim and voice my feminism. I’ve chosen consciously (and my subconscious has chosen) to have varied approaches to being visible about my feminist beliefs throughout my life and career.

My choices have been anchored in how safe the environment was or how prudent it was to express my beliefs. Lets face it, feminism gets a bad rap. Hell, there’s even an anti-feminist movement by women! So the expression of my views about feminism have always been with a healthy dose of self-preservation in mind. Courageous? Nope. But hang in there..

The Oxford dictionary defines feminism as “The advocacy of women’s rights on the ground of the equality of the sexes.”

Well, that’s just peachy!

I Am Equal (aren’t I?)

I grew up with no concept of not being equal.

This is thanks in no small measure to my mother, who as the mother of three women, knew that we WERE equal and that we had the right to do whatever we wanted to do.

But then I grew up and entered the world of work, men, society and peer pressure. And so began my four stages of feminism.

I can’t take credit for the four stages of feminism. I must credit Holly Kramer (Best & Less, Ford Motor Company, PBL, Telstra, and Pacific Brands) who I heard speak about her career and life journey at a conference in 2016. When Holly talked about her four stages of feminism she had me mesmerised and nodding my head vigorously. She could have been describing my life.

The 4 Stages

The four stages of feminism perfectly captured how I grew up and into feminism.

  1. Stage 1 Oblivion: I am a privileged, educated, young, A western woman with the world at her feet. I have choices laid out in front of me, I will be self sufficient and conquer the world. What inequality problem? Of course the way is mine to have. Feminism? Inequality? Bias? Huh! Not an issue for me!
  2. Stage 2 Awareness: Wow, women are just not being treated equally. You just have to be part of the boys club. What a shame. But hey, things are going great for me, so no sweat right?
  3. Stage 3 Outrage: You’re joking!! Why are there no women on that board? How is it that I get paid 21% less than men? Why do I have to organise all the cleaning, caring and cooking, on top of a full time career? Why is Australia not in the top 40 nations for gender equality? Where are all the female policy makers? Why wasn’t I considered for the top job?
  4. Stage 4 Advocacy (with a healthy dose of outrage) : OK, so its time to stop sitting back and admiring the problem.
    I will fix the system that holds women back.
    I will share my knowledge with women to help them navigate the system.
    • I will only

buy from female owned

    or companies who have gender equal boards and executive teams.
    I will advocate strongly for targets wherever I can.
    I am taking matters into my own hands by running two businesses, managing a board career and a professional women’s network – all anchored in my purpose – to advance women.
    I will open the hatch, extend my hand and help shatter the glass ceiling into a million pieces.

Outrage then Advocacy (and back again!)

I hover between outrage and advocacy on a daily basis.

However what I have also learned is to never let a crisis go to waste. And we are in a crisis. Women are not equal. They should be. I’m not going to spout more statistics to you, if you’re serious you can find them on any of my social media feeds or my website.

What I do is take action, each and every time the opportunity arises. Because the time for talk is over. It’s time for ALL of us to get shit done for gender equality.

I am a feminist.

When I start a conversation, when I introduce myself to a new person, people or gathering, I ALWAYS state my reason for being. I make sure that my audience (whether its one person or one thousand) hears my all time favourite F Word. Feminist.

That starts a conversation and sometimes it starts a debate. Which is healthy because with discussion comes awareness. With awareness comes action. With action comes change.

So to honour great women like my mother, like Holly Kramer, like Hillary Clinton, like Gloria Steinhem and many many more…I loudly and proudly claim my all time favourite F Word. Feminism.

I advise about, mentor on and design gender equal workplaces. If you’d like to speak with me about moving your inclusion plan from conversation to action, please contact me.