I made a change to my working life in 2016.

I became a corporate escapee. I chose to make the announcement on LinkedIn. The post had over 32,000 views. Holy Moley! I dont write this to self-promote or stroke my own ego….I write this because it’s evidence that the persistent approach I have taken over the last decade to build a LinkedIn profile that truly reflects my brand has been successful and its also evidence that LinkedIn is a powerful tool for women and men to use to build and nurture their brand and their network.

LinkedIn is easy to learn and its powerful!

I taught (& continue to teach) myself about how to use the full power of social media. I read blogs, articles, follow influencers and look at the writing style they have. I listen for their online “voice”. I have also invested in seeking professional help from specialists like Bonnie Power who has a great set of tools, techniques and experience managing LinkedIn.

I’m not a LinkedIn snob

I receive heaps and I mean literally heaps of invitations to connect on LinkedIn. Two things I think about. Firstly, many of the invitations are from strangers who do not bother to personalise their invite. So I have to look at their profile, work out who and what we have in common and make a call from there. More often than not, I connect, that’s what LinkedIn is for and I’m not a LinkedIn snob. Second thing, when I check the profile of the person that wants to connect, many are either blank or as good as blank. So I have ZERO idea who you are, what you stand for, why we should connect or how I can help or be helped.

So, in the spirit of generating lots more outstanding LinkedIn profiles, that make it easier for all us humans to connect and know each other better, here are a sample of the tips that I’ve pulled together from a lot of clever people.


  1. To maximise the ‘hits’ on your LinkedIn profile…don’t use your generic job title! Especially if, like me, you have several jobs!
  2. Your headline tells the world how you see yourself. Be creative. Be descriptive.
  3. Use every one of the 120 characters (yes use symbols) to create an at a glance profile. You want to be click-bait!

Michelle Redfern LinkedIn Heading December 2017

LinkedIn Photo:

  1. Have one! I wonder why people don’t bother with this basic step.
  2. Do not make it the same as your Facebook, Twitter, Instagram, Snapchat etc LinkedIn is your professional site
  3. Have a professional shot taken. These are not expensive. Matthew Cook at MJC Creative Images is my go to photo guy. MJC Creative Images
  4. Smile!! It’s catching.

Michele Redfern LinkedIn Profile Photo & Header


Your headline will have attracted people to your LinkedIn page. Now give them something interesting to read!

  1. Write in the first person…i.e.: Michelle Redfern is my name, Advancing Women is my game. I solve 2 wicked problems….
  2. Imagine that you are describing to a recruiter or potential employer how you will help them. For example “I am able to quickly build trust and rapport with new teams along with thriving in ambiguous changing work environments”. Or “I am very entrepreneurial and use these skills to generate new ideas that have led to xxx revenue increase and xxx profits”.
  3. Talk about your passion projects. Recruiters and employers want to hear about your values and your character. They can see your qualifications and technical skills elsewhere. Talk about achievements that you are proud of.
  4. Use bullet points. Use paragraphs. Remember people skim read things online. Long sentence structures and paragraphs make people lose interest

Finally, review your profile often and tweak it. It’s yours to do what you like with and advance your career or business.

Resources For You:

About Michelle Redfern 600x400


© Copyright 2019 Michelle Redfern