I became a corporate escapee in 2016. When I made the big move to running my own business, I chose to make the announcement on my killer LinkedIn profile. The post gathered over 40,000 views. Holy Moley! I was glad at that point that I had been a diligent and proactive manager of both my online and offline brands. I was VERY pleased that I had a killer LinkedIn profile.
My approach over the last decade to build a LinkedIn profile that truly reflects my brand has been characterized by consistency and authenticity. Consistently reviewing, learning, and experimenting with LinkedIn. Finding my authentic voice and using it on one of the most powerful platforms in the world.
I have learned a lot. Including that LinkedIn is a powerful tool for women and men to use to build and nurture their brand and their network. And that it is a must for women to have a killer LinkedIn profile!
LinkedIn is powerful!
I taught (& continue to teach) myself about how to use the full power of social media. I read blogs, and articles, follow influencers and look at the writing style they have. I listen for their online “voice”. I have also invested in seeking professional help from specialists who have the tools, techniques, and experience managing LinkedIn.
Part of my success on LinkedIn is being absolutely clear about my purpose, my brand, and the audience I want to reach and influence. You can download a free resource here to help you define your purpose.
I receive lots of invitations to connect on LinkedIn. More often than not, I connect, that’s what LinkedIn is for, and I’m not a LinkedIn snob. However, when I check the profile of the person that wants to connect, many are either blank or as good as blank. They are NOT killer LinkedIn profiles! So I have ZERO ideas about who you are, what you stand for, why we should connect, or how I can help or be helped by you. Missed opportunity!
So, in the spirit of generating lots more outstanding LinkedIn profiles that make it easier for all of us humans to connect and know each other better, here is a sample of the tips that I’ve pulled together from a lot of clever people.
- To maximise the hits on your LinkedIn profile, do not use your generic job title. Especially if, like me, you have several jobs.
- Your headline tells the world how you see yourself. Be creative. Be descriptive.
- Use every one of the 120 characters (yes use symbols) to create a compelling profile. You want to be clickbait!
- Have one! I wonder why people don’t bother with this basic step.
- Do not make it the same as your Facebook, Twitter, Instagram, Snapchat, etc. LinkedIn is your professional site
- Have a professional shot taken. These are not expensive. Matthew Cook at MJC Creative Images is my go-to photo guy. MJC Creative Images
- Smile!! It’s catching.
Your headline will attract people to your killer LinkedIn profile. Now give them something interesting to read.
- Write in the first person, i.e., Michelle Redfern is my name; Advancing Women is my game. I solve 2 wicked problems…
- Imagine that you are describing to a recruiter or potential employer how you will help them grow their business. For example, I am able to quickly build trust and rapport with clients, which enables our growth strategy. I thrive when I am in ambiguous, changing work environments, and I help my colleagues interpret strategies so we can meet our goals. Get stuff done. Or, I am very entrepreneurial and use these skills to generate new ideas that have led to xx% revenue increase and above-target profitability.
- Talk about your passion projects. Recruiters and employers want to hear about your values and your character. They can see your qualifications and technical skills elsewhere. Talk about the achievements and accomplishments that you are proud of.
- Use bullet points. Use paragraphs. Remember, people skim-read things online. Long sentence structures and paragraphs make people lose interest.
Finally, review your profile often and tweak it. It’s yours to do what you like to advance your career or business.