Femeconomy

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Women make 85% of consumer purchase decisions. At Femeconomy we want you to shop brands with female leaders to create gender equality.

What is the criteria to be a Femeconomy friendly brand?

The companies need to have at least 30% of women on the Board of Directors or be 50% female owned. Why does female leadership matter? Because culture is lead from the top. Women need to be represented among top-tier decision makers to close the gender and superannuation pay gap, to increase work flexibility for everyone and to inspire our next generation of females.

What can I find on Femeconomy?

  • Search over 2000 brands across a range of categories to find which are Femeconomy friendly, signified by Femeconomy’s badge of approval.
  • Read about the female leaders behind the brands.
  • Find products that are right for a particular season or reason.
  • Stay tuned into gender equality news.

FEMECONOMY ARTICLES

WHY WE NEED TO CHANGE MORE THAN JUST THE WORKPLACE TO ENCOURAGE WOMEN IN LEADERSHIP

 

Want to be a femeconomy brand

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