You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.
Women make 85% of purchase decisions. In Australia it is estimated that women spent $818 billion in the 2016-17 financial year. Femeconomy uses consumer and procurement activism to progress gender equality by unlocking the power of the purse. If women buy from B2C and B2B brands that have women in leadership, women will impact bottom lines. This leads to more women in leadership to advance gender equality. It’s The Femeconomy Effect.
What is the criteria to be a Femeconomy friendly brand?
The companies need to have at least 30% of women on the Board of Directors or be 50% female owned. Why does female leadership matter? Because culture is led from the top. Women need to be represented among top-tier decision makers to close the gender and superannuation pay gap, to increase work flexibility for everyone and to inspire our next generation of females.
What can I find on Femeconomy?
- Search over 2000 brands across a range of categories to find which are Femeconomy friendly, signified by Femeconomy’s badge of approval.
- Read about the female leaders behind the brands.
- Find products that are right for a particular season or reason.
- Stay tuned into gender equality news.