What Does A Fair Go for Women Really Look Like?

If you are a female, then you have probably experienced the painful rub of gender inequality. If you are a bloke, you probably understand that much more action needs to be taken to change our society to reflect true equality. Read More

How to Buy From Women to Support Women

Women make over 85% of purchase decisions. In Australia alone during 2018 this equated to approximately $874 billion in total. Yes, it’s a LOT of money. And it’s in our hands where we choose to direct it. Read More

This Is The Female Twilight Zone. So how do I escape?

I want my daughter and all the other women who come after me, never to have to enter The Female Twilight Zone. The Female Twilight Zone harms women and it harms Australia, economically, socially and politically. Read More

This is How Your Wallet Will Change the World

The global consumer economy is valued at $35 trillion and women’s spending accounts for $28 trillion. Thats Power! Power to achieve gender equality! Read More

Why Asking For a Fair Go Is Risky and How to Solve It.

The image of the laconic Aussie bloke saying ‘Fair go mate’ is one that many Australian’s are familiar with. We even had a Prime Minister, Kevin Rudd, who famously first used a variant of the phrase: ‘fair shake of the sauce bottle’ in 2006. Well now its my time to echo our 26th Prime Minister and say ‘fair shake of the sauce bottle’, because whilst many of us love Australian bush slang and phraseology, it seems that it doesn’t translate to providing women in Australia an actual fair go.  Read More

What Is The Invisible Barrier For Women in Sport?

Despite the many social and organisational benefits of advancing women in leadership within the sporting sector, Australian sporting clubs and organisations have been slow to catch on. Why? Read More

Here is How to Move from Conversation to Action.

There’s a lot of talk about the problem of gender inequality. There is a lot of talk about the benefits of a gender diverse workforce. Increasingly, CEO’s are including gender diversity in their top priorities. I would forgive you if you were thinking “blah, blah, blah” right now. Because guess what? Many leaders are thinking blah blah blah. Alarmingly, there are many women in the corporate world who think (and say) the say thing. Because there is a LOT of talk and very little high impact action. Or is there? Read More

You Can’t Be What You Can’t See. Right?

You Can’t Be What You Can’t See. Right? I’m in absolute admiration mode for these two women who have embarked upon an ambitious and very worthwhile campaign to correctly rewrite history and rightly enshrine women in our history books. Read More

It’s a Long Way to the Top of the Influencer Game

Reaching the top of your game and becoming ‘highly influential’ in your field is what many aspire to. Like with many things in life, we paint a picture of what it would be like to hold true influence and power in our field – the things we could do, the money we could make, the way we could change the world. Read More

Its Time to Talk About Freedom, Empowerment and Equality.

It’s undeniable that in many ways we have come a tremendous long way with female empowerment. From the beginnings of the women’s rights movement through to 2018, we’ve achieved a great deal however, we still have a long way to go. Read More