From time to time we have the opportunity to share the stories of women in our Advancing Women Hero series. Meet Advancing Women Suzie Betts who founded and owns Boob Armour. She is a woman who has forged ahead and smoothed the way for the women that come after her.
We know that the wisdom and experience that women bring to leadership and to business are essential for a flourishing and sustainable society. And, to quote the words of the 27th Prime Minister of Australia Julia Gillard, “I’m offended by the lack of women in positions of leadership and the way those that do make it are treated.” Therefore, it is our privilege to honour these women and showcase their accomplishments. With thanks to our partner, Femeconomy for contributing these terrific stories.
by Jade Collins, co-founder Femeconomy
An Official AFL/AFLW and Basketball Australia Licensed product and fitting snugly into any sports bra or crop top Boob Armour Protective Inserts support and protect the breasts by absorbing impact and therefore alleviating injury. Suzie Betts Founder & Owner, Boob Armour has launched the first of its kind and is creating a brand new market in female protection.
Why did you create Boob Armour?
Having found lumps in my breast the first question I was asked from my surgeon was ‘Have you ever received a trauma to the breast?’. Impact bruising to the female breast can result in the formation of hard nodules/lumps which can mimic breast cancer cells.
Numerous tests, biopsies and for me surgery, was needed to rule this out. With two daughters playing football I started to think about breast protection, and so the idea of Boob Armour was born.
PROTECTIVE SPORTING EQUIPMENT
Who is Boob Armour designed for?
From grassroots to elite these encapsulating inserts protect the breasts of females playing contact, impact and ball sports. Weighing 15gm each and only 2mm thick slipping into any crop top or sports bra they are worn by females playing Aussie rules, basketball, netball, rugby, soccer, hockey and cricket just to name a few.
Why is it important to wear protective sporting equipment from a young age?
Research shows that the underdeveloped breast is just as vulnerable to injury as a developed one, therefore we recommend wearing protection from eight years old. Like a mouthguard, helmet, shinguards or cricket box, inserts being worn from a young age will protect from long term trauma and create lifetime habits. The confidence athletes feel when wearing them is incredible.
What are the research findings that informed Boob Amour’s development?
A 2020 University survey of 207 female Australian Football League (AFL) and rugby players, reported 58% ever experiencing a contact breast injury, and 48% perceiving that their injury affected their football performance. Most female AFL players (87%) reported wearing a sports bra, however, only 30% perceived their bra provided any protection against contact breast injuries.
Apart from the pain, and possible games missed, significant impact bruising to the female breast results in the formation of hard nodules/ lumps in the breast tissue. Later on, these lumps can be difficult to differentiate from breast cancer, and several tests causing personal stress and increased medical costs may be needed before breast cancer can be ruled out.
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female-led brands.