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Advancing Women Hero: Binuo Erth
Advancing Women Hero: Binuo Erth

From time to time we have the opportunity to share the stories of women in our Advancing Women Hero series. Meet Advancing Women Hero Binuo Erth. She is a woman who has forged ahead and smoothed the way for the women that come after her. 

We know that the wisdom and experience that women bring to leadership and to business are essential for a flourishing and sustainable society. And, to quote the words of the 27th Prime Minister of Australia Julia Gillard, “I’m offended by the lack of women in positions of leadership and the way those that do make it are treated.” Therefore, it is our privilege to honour them and showcase their accomplishments. With thanks to our partner,  Femeconomy for contributing these terrific stories.


by Jade Collins, co-founder Femeconomy

Advancing Women Hero

Binuo Erth Managing Director of Vellum Group has recently expanded from Hong Kong to Australia to launch a new asset class for investors, a Build to Rent Fund (BTRF). Build to rent is focussed on property development and construction that is purely intended as large scale residential property, in which all of the units are retained and leased out by a single owner or developer, as opposed to the traditional Build to sell model, where they would be sold off to individual owners.

Binuo has ensured that Vellum’s The Places Build to Rent Fund has ESG (Environmental, Social and Governance) requirements integrated as central elements of the project, including rooftop community vegetable gardens, and apartments that feature remote-controlled windows and doors that enhance accessibility for residents with low mobility.

WHAT LED YOU TO EXPAND VELLUM INTERNATIONALLY FROM HONG KONG TO AUSTRALIA? 

Australia is very much home, and Vellum is a bridge to help link projects with investors. I like that Australia has a high level of focus on ESG (Environmental, Social, and Corporate Governance) which seems to be a natural part of the business culture. Vellum has decided to emphasize its ESG focus, especially going through into 2021, and realize how important ESG is when it comes to any kind of investment.

TELL US ABOUT VELLUM’S THE PLACES BUILD TO RENT FUND, AND HOW YOU MADE ENVIRONMENTAL SOCIAL AND GOVERNANCE (ESG) REQUIREMENTS CENTRAL TO THE PROJECT?

We are proud to be Urban’s (Urban Property Group’s) partner. A few years ago. when we were invited to Urban’s opening of Highland, we saw ourselves as a good fit for their project.

There is a vegetable garden on the roof, so families and kids can learn firsthand how to bring locally-grown, fresh food right to their table. The NDIS apartments are equipped at the highest level of accessibility, are full of light, with windows and doors that are remotely controlled. I have a mother living overseas with limited mobility, who still wants to be independent, and so I wish she could have access to an apartment like this.

Both the construction process and daily property management are performed with high levels of governance. It is a masterpiece of ESG in property, and that is what Vellum and its investors believe in. 

WHAT TYPES OF INSTITUTIONAL INVESTORS ARE LEADING THE WAY WITH RESPECT TO ESG INVESTING?

In 2020, many of us experienced first-hand how important it is to have a high level of social responsibility and corporate governance in any company, both in your projects and as an individual too. The hard times should encourage that idea to continue moving ahead. Even before that, the most successful businesses are always aware of ESG risks and deal with them before any financial or reputational loss may be caused. 

HOW DOES THE 50% LAND TAX CUT IN NEW SOUTH WALES ENCOURAGE THE BUILT TO RENT SECTOR IN AUSTRALIA TO STAND ALONE AS A NEW ASSET CLASS, AND WHY IS THIS IMPORTANT?

It has been a very important step. In the Build-to-Rent sector, government support is instrumental for this asset classes’ success, for NSW and then other states too.

At the moment, we see investors who have a great amount of interest in Australian Build-to-Rent, as seen in the global examples of BTR success. In the UK or US for example, or even being more lured to invest in other real estate asset classes such as commercial and industrial, because of the taxation impact on return.

With a 50% land tax cut as the first step, I believe we will see more and more government support for this asset class to thrive. 

WHAT HAS BEEN YOUR GREATEST CHALLENGE?

Just getting through 2020! I have experienced many challenges in business and personally, but 2020 was at a different level. I’m sure there are other people and business are thinking exactly the same, but overall I’m really proud of myself and all Australians; we’ve not just survived but we keep marching forward.

WHAT’S ONE PIECE OF ADVICE FOR FUTURE FEMALE LEADERS?

Don’t be afraid of being a mentor, and know that the inspiration is both ways. I’ve learned so much from other females. Realize it’s not just the merit of giving other leaders a helping hand, but see it as an opportunity to adopt new ideas, knowledge and upskill ourselves. 

ABOUT FEMECONOMY

You are the female economy. Whether you are a female consumer, business owner, or a woman in the workforce, you can create gender equality by choosing female-led brands.

Vellum Group is a Femeconomy Platinum Member. To learn more about joining Femeconomy, hit the big red button below:

Advancing Women Hero: Femeconomy