I See Her Success. I Want That Success.

“You can’t be what you can’t see”. In this week of celebrating women in sport, there is no greater contemporary evidence of this statement than the terrific Ash Barty who has just won The French Open. In winning, Ash said that   Evonne Goolagong was her hero and had been a highly visible role model to her since childhood.  Ash could see someone who looked like her, and who was successful. Ash knew that she could have that success too.

Michelle Redfern is Advancing Women
Image:Jono Searle News Limited

Women Are Being Overlooked

Along with a stack of research and the current statistics on the gender composition of leadership in Australia, we know that women are still being overlooked, time and time again, when it comes to sourcing and recruiting them for senior, executive and C-Suite roles. It is a symptom that is often treated with confidence building programs for women, leadership programs for women and mentoring programs for women. Yep, you guessed it, lots of fixing women kinda stuff!

How about instead, we start creating and delivering much better resources for leaders to stop talking (and fixing women) and start doing stuff that will have an impact on the appallingly slow rate of change when it comes to gender diversity in leadership?

One of the simplest, tactical actions a leader can take is to visibly and vocally celebrate, showcase and promote the achievements of women in the workplace. By doing this, women can see women achieving success (Evonne Goolagong, Ash Barty anyone?) and start to believe they can work for and attain that same success.

Vocally advocating for women to be more visible in the organisation can also help to reduce the negative impact of stubborn mindsets and gender stereotypes about womens work versus mens work.

When Did Your Boss Last…?

Here are some questions that I have just tweeted .

When was the last time your boss:

  1. Publicly showcased the achievements of women at a town hall, team meeting, or other public forum?
  2. Sent a group email or newsletter to thank a woman for her contributions or achievements?
  3. Checked, or made sure that someone checked, that the images and language on your company websites and social media show as many women as men

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Perhaps The Boss Needs Help?

We know that greater gender balance means the organisation is likely to be financially more successful, have a reduced risk profile and frankly, be a much nicer place to work, for everyone!

But not all bosses get it. Yet. My job is to help bosses become aware, stop talking and start doing, in order to create a gender balanced and inclusive workplace that works for women.

If your boss needs help, or frankly, if your organisation needs to move from conversation to action, then I have just the forum for you. And it won’t cost an arm and leg.

Here is how. Click this link to book you, your boss and any other colleagues you have, to come along to my next informative, insightful and high impact event:

The Importance of Celebrating Women

 How to create a workplace culture that attracts, engages and celebrates women.

I’ve designed this event to provide bosses at all levels with practical tools as well as great networking opportunities to help grow their organisations.

Why should you and your boss come along?

  • If your organisation is struggling to attract, engage and advance women, come along.
  • If your organisation is great at attracting women, but isn’t effective at engaging and/or advancing women, come along.
  • If your organisation is already a great place for women, PLEASE come along, we all want to showcase your success and share it.

The event is at 5pm on 11th July with plenty of food and drinks in the very special event space on Level 19 at IRESS in the heart of the Melbourne CBD.

Am I going to see you and your boss there?

Michelle Redfern Advancing Women

If you can’t make it, but want to have a confidential, no obligation chat about moving from conversation to action in your workplace, contact me.

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