A Femeconomy TedTalk: Moving Gender Equality Into Overdrive!
When the global consumer economy is valued at $35 trillion, women’s spending accounts for $28 trillion. This Purse Power is bigger than the emerging economies of China and India put together, twice over. By purchasing from brands with female leaders, or making sure that your organisations sourcing and procurement policies are gender equal, you can use your own Purse Power to enhance gender equality. Lets face it, $28 trillion is a lot of bargaining power.
Gender equality won’t be achieved for another 216 years, so your grand children’s children won’t see gender equality in their lifetime. Alanna Bastin-Byrne and Jade Collins are sisters-in-law mobilising the female economy to create gender equality by supporting brands with at least 30% women on the Board of Directors, or 50% female owned. So, whether you are a woman in the US workforce, in the markets of Pakistan or a European business owner, choose female led brands to create a more equal society for women and men. #femeconomy
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at TEDx.
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.
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