Women are in business to do business, to achieve our business goals and objectives, to have lots of impact and to ensure that we are setting ourselves up for long-term, sustainable financial success.
As empowered and educated entrepreneurs, we are all too aware of the barriers that women entrepreneurs face. We are fighting to be heard, receive equal funding, equal air time and to make an impact in our chosen sector. Women entrepreneurs and business owners remain in the minority, however as a rapidly growing cohort (double the rate of male startups), we are starting to reach critical mass and as a result, have the desired high impact.
I subscribe to the mantra that there is no better time than now to evaluate how to amplify the impact your business and brand is having. Now is the time to get your message heard, to extend your reach and to smash those goals you set for yourself. But how?
Here are just a few of the steps that I take to ensure that I am on track towards my vision and mission and am having the desired high impact.
Being purposeful about your advertising strategy and spend is key. Finding what works for you and your business to reach your intended audience is key. Here’s a hint, make sure that you’ve identified your target market and how they like/want to engage with you and your brand. Obviously social media is key, but don’t go about it willy nilly. Undertake customer journey research, and research the providers and consider engaging experts like E-Web Marketing to talk you through the options open to you. There are many online marketing strategies and organisations that can help you, all it takes is a little bit of research to find the people who can do the hard work and increase your impact.
Being a gender equality advocate and activist who is constantly fighting for equal rights and pay, I make sure that I advise organisations of all sizes how important its is hire employees ethically and equally. To attract the best and brightest employees, people from all walks of life, means being able to demonstrate that your business always gives everybody a fair go. Hire for attitude and train for skill is one of the best pieces of advice I’ve ever received, because you want to make sure that your team, your workforce is working together well and aligned with your businesses values and objectives. We all know by now that hiring diverse people and creating an inclusive workplace is key to the long-term viability and success of any business.
No secret that blogging is an internet sensation which has now crept into the business world. It is no longer consider a hobby and used well, can be a useful tool to promote your business and boost your online presence. Creating a business blog and using it to spark engaging discussions with your target audience is content marketing 101. Take the plunge, believe me, it pays off to capture your thoughts, feelings and expertise in blogs. It’s also a cost-effective, high impact way to demonstrate you are an expert in your field and to showcase your business. There are literally millions of articles about how to start blogging, my advice is to just give it a go!
As female business owners, it can feel like the odds are stacked against us, with “gender based challenges for women running businesses”, battling for market share against the giants of industry and a lack of gender smart procurement practices. However, with more than 30% of Australian businesses owned by women, a 46% increase in the last 2 decades, we women are a growing force to be reckoned with.
My advice to women running their own business?
- Find a great support network;
- Ask for help from experts;
- Employ the right people at the right time;
- Invest time to plan and to develop your skills so you can advance you and your business.
I’d love you to share your tips and success stories with me. After all, we are all in this together!