Are You in Complete Control of Your Digital Identity?

I am the CEO of my own company… and I take the time, make the effort and generate competitive advantage by creating a powerful, authentic online presence and as a result, a professional, recognisable brand.

I have taken this approach for a number of years, even before I chose to become a corporate escapee (code for self-employed) in 2016.

Why? Because great CEO’s know that their product, their market and their value proposition sets the agenda for the company brand awareness and equity.  So on that basis, I think you should get used to the fact that you are a brand.

Ask yourself this:

  1. Is your personal brand being defined by you?
  2. Are you allowing your brand to be determined by others?
  3. What are your digital assets, and are you using them to their fullest advantage?
  4. Do you understand what impact you want to have, and how?

Ever done this? 

  1. Arranged to meet a new friend for lunch
  2. Booked a coffee meeting with a new business contact
  3. Gone for an interview
  4. Interviewed someone

Yes, most of us have and if you’re like me and millions (yes millions) of other people, you will have googled the person who will be on the other side of the table, or checked out their LinkedIn profile, Instagram account or Twitter feed.  It is HIGHLY likely they have done the same to you.

Google your own name right now.

Go on…..and see what comes up. Like what you see?

  • Is your LinkedIn profile and/or your website, on page 1 of google?
  • Under images (yikes) check out what images are there of you.
    • Are they you?
    • Are they what you want a client, partner, future employer to see?

They say the best place to hide a dead body, or evidence of a dead body, is on page 2 of google searches.  If you are not on page 1 or you don’t like what you see, here are some options:

ENROL IN

An Advancing Women Masterclass 

Mentoring2Advance

READ

How To Protect Your Online Reputation

How To Get a Killer LinkedIn Profile

Are You Controlling Your Personal Brand?

10 Biggest Mistakes on LinkedIn

MR banner bio + pic B&W

email advancing women 600 wide

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s